#Spark16 Event: Social Media & PR Public Programme
Having an office in the center of town gives us easy access to some impressive events like the Spark International Festival of Music, Media, Arts & Design Festival (#Spark16). On Tuesday, 9 August, Create Hosting attended the Social Media & PR Public Programme presented by Anna Dean and Angela Meyer of Double Denim. These ladies are the team behind many well known and very successful marketing campaigns (who hasn’t heard of Hunt for the Wilderpeople?). Anna and Angela shared their experiences of marketing two films a couple years apart and how the social media / general marketing landscape has changed in that time.
Once you’ve built your community you have to look after them and cater to their needs. Do you research and be prepared. Above all else, believe in your campaign.